Skoda Turns a Car into A Real, Bookable Hotel in Moscow

Shows Off the Car's Spacious Cabin By Getting People to Live in It

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Here's one more unusual test drive. After MINI turned its cars into a store in Paris, BBDO Russia has turned a car into a hotel. For the Skoda Fabia, a vehicle that advertises itself as having the most spacious interior in its category, the agency transformed the car into a hostel with a double bed, pillows, free wifi, and a bathroom next to the car. It even had a great view, since the hostel was placed at a park in Moscow.

The car company even partnered with accommodation site, so when people searched for a place to stay in the city, the Skoda Hostel did pop up. The only payment accepted was likes, tweets and shares. The car of course could also be taken for a ride around the city.

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Aug 02, 2013
BBDO Moscow
Creative Director:
Andres Vergara
Creative Director/AD:
Luis Tauffer
Art Director:
Ivan Malakhov
Polina Zabrodskaya
Creative Technologist:
Ilya Andreyev
Julia Bogdanovich
Giuliana Giora
Production Company:
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