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Skoda Turns a Car into A Real, Bookable Hotel in Moscow

Shows Off the Car's Spacious Cabin By Getting People to Live in It

Editor's Pick

Here's one more unusual test drive. After MINI turned its cars into a store in Paris, BBDO Russia has turned a car into a hotel. For the Skoda Fabia, a vehicle that advertises itself as having the most spacious interior in its category, the agency transformed the car into a hostel with a double bed, pillows, free wifi, and a bathroom next to the car. It even had a great view, since the hostel was placed at a park in Moscow.

The car company even partnered with accommodation site Tripping.com, so when people searched for a place to stay in the city, the Skoda Hostel did pop up. The only payment accepted was likes, tweets and shares. The car of course could also be taken for a ride around the city.

View the video here.

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About

Credits
Date
Aug 02, 2013
Agency:
BBDO
Creative Director:
Andres Vergara
Client:
Skoda
Creative Director/AD:
Luis Tauffer
Art Director:
Ivan Malakhov
Copywriter:
Polina Zabrodskaya
Creative Technologist:
Ilya Andreyev
Producer:
Julia Bogdanovich
Producer:
Giuliana Giora
Production Company:
Hype
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