Skoda's Urban Billboards Give You Live Travel Times to Beautiful Rural Getaways

An Invitation to Reconnect With Nature

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Skoda is using digital billboards updated with live journey times to getaway destination to entice urban drivers in the U.K. to get in their cars and travel to somewhere beautiful..

The nationwide campaign, promoting the auto brand's Kodiaq model, is running across multiple city and roadside formats. The billlboards feature four locations across the U.K. the coastal town of Rye, Wales, the Lake District and Norfolk. Each location was chosen for its natural beauty, to demonstrate to drivers how simple it is to rediscover your surroundings and reconnect with the real and natural aspects of life.

Each digital billboard displays the time it would take to travel from that exact spot to the location featured in the visual. It uses OpenLoop, the digital outdoor platform from ad tech specialist QDOT, dynamically updating journey times based on Google's API traffic statistics to reflect real-time travel estimates.

QDOT was recently spun off as a separate company from digital production house Grand Visual, which produced the Skoda work. The outdoor campaign is part of a wider campaign by Fallon London for the Kodiaq that includes TV and digital ads.

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About

Credits
Date
May 09, 2017
Agency:
Fallon London
Client:
Skoda Kodiaq
Digital Production Company:
Grand Visual
Head of Marketing:
Kirsten Stagg
Senior Creative:
Ricardo Motti
Group Account Director:
Carolyn Cho
Senior Account Manager:
Hannah Nathan
Project Manager:
April Davies
Junior Producer:
Eleanor-Rose Stamp
Production Company:
Grand Visual
Production Director:
Ben Putland
Digital Director:
Ric Albert
Technical Director:
Keira Kaine
Relationship Manager:
Ben Privett
Distribution:
Openloop
Distribution:
Oliver Dowler
Planning:
PHD
Planning:
Talon
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