Creativity

Skoda: Puzzle

Idents make viewers the sleuth

Published on May 03, 2011

Editor's Pick

Skoda is inviting viewers to solve an interactive mystery via its TV sponsorship of the US Crime Drama programming strand on the UK's Channel Five.

It is linking the TV idents to an online trail to find the location of a hidden Skoda car on Google StreetView. Participants will be encouraged to pick up on hidden clues and follow the trail through to its final week in July, with the opportunity to win a brand new Skoda Fabia vRS at the end. Users enter their answers on Skoda's YouTube channel, plus they can discuss the clues with others and find extra clues and content on dedicated Facebook and Twitter feeds.

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About

Credits

Date
May 03, 2011
Agency:
Fallon
Client:
Skoda
Head of Marketing:
Heidi Cartledge
Creative:
Peter Gatley
Creative:
Richard Hale
Partner:
Katrien DeBauw
Partner, Head of Digital & Integration:
Matt Groves
Agency Planner:
Matt Sadler
Agency Planner:
Marcus Reynolds
TV Agency Producer:
Michael MacMillan
Digital Producer:
Amy Corbishley
Production Company:
HLA
Director:
Justin Stokes
Producer:
Daniel Carter
Director of Photography:
Gary Shaw
Editor:
Simon Hargood
Post Production:
MPC
Music:
Christoper Leary
Audio Post Production:
Joe Mount
Media Agency:
Mediacom
Media Planner:
Tom Kislingbury

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