Skoda: The Family Composer

Skoda helps find the father of your children.

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We've heard of brands getting into dating sites, but here's a site that actually promises to find you the perfect future co-parent.

Aiming to reach a younger target audience who are just about to start families and will soon have to think about getting a new car, Skoda has launched a website, The Family Composer.

Visitors log in via Facebook and music streaming service Spotify, and find their musical soulmate via shared interest in music �" ie. the ideal person to start a family with. Once they've found someone they are interested in, they can invite them on a test driving date in one of Skoda's family cars. The rest, at least Skoda is hoping, could be history.

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About

Credits
Date
Jul 08, 2011
Agency:
DDB Stockholm
Client:
Skoda
Copywriter:
Tove Eriksen Hillblom
Art Director:
Tomas Jonsson
Art Director:
Ted Mellstrom
Web Design:
Sebastian Ramn
Production Manager/Web Producer:
Susanna Svedjeholm
Web Developer:
Anders Andersson
Web Developer:
Sebastian Ross
Flash Developer:
Joel Blanco Berg
Technical Director:
Andreas Anderson
Executive Creative Director:
Andreas Dahlqvist
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