Skol 360 Beer: Igniter Ad

This ad is on fire.

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Another nugget from F/Nazca Saatchi & Saatchi, as barbecue season begins in Brazil. To promote a Skol-branded grill that will be available for sale on the brand's website, it created a print ad that can be used to ignite the barbecue grill. The "igniter ad" is made with fabric film and paraffin, with instructions printed on it: read the ad, screw it up and ignite it.

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Nov 07, 2012
F/Nazca Saatchi & Saatchi
Skol 360 Beer
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