Why Are These People Hanging Around Like Bats?

Skol Beats Positions Itself as the Beer for Creatures of the Night

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Editor's Pick
The latest distinctively cool ad to emerge out of Brazil comes from F/Nazca Saatchi & Saatchi, whose commercial for beer brand Skol Beats features a bunch of young people hanging around -- literally -- like bats. The combination of the poetic voiceover (written by copywriter Thiago Carvalho), music, shadows and the slightly creeped-out expressions of the people that gimpse these "creatures of the night" hanging silently there in the dark is surprisingly effective. Aimed at positioning Skol Beats as the beer that respresents the "rhythm of the night," the spot was directed by Brazilian duo 300ml.
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About

Credits
Date
Aug 19, 2014
Agency:
F/Nazca Saatchi & Saatchi
Client:
Skol
Executive Creative Director:
Fabio Fernandes
Executive Creative Director:
Eduardo Lima
Creative Director:
Theo Rocha
Creative Team:
Theo Rocha
Creative Team:
Thiago Carvalho
Planner:
Jose Porto
Planner:
Guilherme Pasculli
Planner:
Victor Marx
Planner:
Felipe Santini
Media:
Fabio Freitas
Media:
Andre Cais
Media:
Bruno Storace
Media:
Vivian Simoes
Media:
Caroline Pascuinelli
Agency Producer:
Victor Alloza
Agency Producer:
Renato Chabuh
Agency Producer:
Gisele Campos
Agency Producer:
Maira Massullo
Agency Producer:
Rafael Paes
Production Company:
Zohar Cinema e Comunicacao Ltda
Director:
300 ml
Executive Producer:
Carlos Paiva
Executive Producer:
Isabelle Tanugi
DOP:
Enrique Chediak
Production Team:
Angelo Gastal
Editor:
Rami D'Aguiar
Motion:
Full Frame
Post Production:
Full Frame
Sound House:
A9 Audio

See more credits

Tags
Category
Industry
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