South American distributor Anheuser-Busch InBev (ABInBev) and Sao Paolo based F/Nazca Saatchi & Saatchi are back with another ingenious idea for Skol Beer. The team that previously brought us a print ad that doubles as a lighter and a bottle repurposing kit, sought to target tourists accustomed to colder climates. This year's novelty is the 'Ice Pack,' a six-pack made entirely of ice. Russian tourists in the hot central city of Cuiaba were the first to try them.
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