This Beer Brand Is Celebrating Diversity With Skin-Colored Cans

Campaign Follows Female-Powered 'Reposter' Effort

Published on

Editor's Pick

Brazilian beer Skol has been actively reshaping its brand to become an advocate of inclusivity. Last month, it tapped a group of female artists to reimagine its misogynistic campaigns of old, for modern-day with its "Reposter" campaign. Now, it's changing up its packaging as a toast to diversity.

Working with its agency F/Nazca Saatchi & Saatchi, the beermaker has debuted Skolors, special-edition cans in a spectrum of skin colors. Consumers can pre-order the set of six cans on the Skol site. The campaign also features a sumptuous, colorful music-video-style film featuring a diverse cast, as well as a social extension that leverages an algorithm that identifies skin colors on profile pictures to allow users to "toast" others through the Skol cans.

To create the campaign, F/Nazca teamed with MOOC, an independent group of young black creative professionals comprising musicians, stylists, filmmakers and more.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Credits
Date
Apr 05, 2017
Agency:
F/Nazca Saatchi & Saatchi
Client:
Skol
Category
Industry
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age