Creativity

This Beer Brand Is Celebrating Diversity With Skin-Colored Cans

Campaign Follows Female-Powered 'Reposter' Effort

By Ann-Christine Diaz. Published on Apr 05, 2017

Editor's Pick

Brazilian beer Skol has been actively reshaping its brand to become an advocate of inclusivity. Last month, it tapped a group of female artists to reimagine its misogynistic campaigns of old, for modern-day with its "Reposter" campaign. Now, it's changing up its packaging as a toast to diversity.

Working with its agency F/Nazca Saatchi & Saatchi, the beermaker has debuted Skolors, special-edition cans in a spectrum of skin colors. Consumers can pre-order the set of six cans on the Skol site. The campaign also features a sumptuous, colorful music-video-style film featuring a diverse cast, as well as a social extension that leverages an algorithm that identifies skin colors on profile pictures to allow users to "toast" others through the Skol cans.

To create the campaign, F/Nazca teamed with MOOC, an independent group of young black creative professionals comprising musicians, stylists, filmmakers and more.

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About

Credits

Date
Apr 05, 2017
Agency:
F/Nazca Saatchi & Saatchi
Client:
Skol

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