Creativity

A Mom and Daughter Bond Over 'The Sound of Music' in Sky's Christmas Spot

A Simple, Nostalgic and Emotive Story Via WCRS

By Alexandra Jardine. Published on Nov 14, 2017

Editor's Pick

If you're a fan of "The Sound of Music," the holiday spot from Sky Cinema this year may have you welling up.

While previous Christmas ads by the broadcaster have been VFX-heavy and seen people step into magical movie-themed worlds, his year, agency WCRS has gone for the simple, nostalgic tale of a mother and her daughter through the years watching a movie classic that's shown every year at Christmas (at least, in the U.K.).

We start with the mom and her four-year-old daughter in a somewhat retro living room, delighting in watching the film's "My Favourite Things" scene. As the years go by, they dance along with the music, the mom covers her daughter's eyes during the love scenes. Later, an embarrassed boyfriend sits through it too, as the teenage daughter cringes at her mom's dancing. Next, the mom is watching on her own, with the daughter away traveling the world. It's poignant--but wait, she's coming home for Christmas with her backpack and "The Sound of Music" is back on the agenda. Finally, she's got a daughter of her own sitting watching the movie with Grandma.

It's a simple, touching premise that rings true--and indeed, WCRS confirms it was based on the home rituals of WCRS creatives Alicia Job and Jessica Watson with their moms. It's also nicely crafted (with direction by Ben Liam Jones at Strange Love) with the details of the room, the TV and even the Christmas lights changing subtly but not too obviously over the decades.

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About

Credits

Date
Nov 14, 2017
Agency:
WCRS London
Client:
Sky Cinema
Marketing Director:
Carli Farmer
Head of Marketing:
Rachael Halliday
Senior Marketing Manager:
Sara Thomas
Marketing Executive:
Louise Kelly
Executive Creative Director:
Leon Jaume
Creative Director:
Simon Robinson
Creative:
Alicia Job
Creative:
Jessica Watson
Agency Producer:
Bradley Woodus
Agency Producer:
Nosisa Majuqwana
Account Handling:
Ed Norrington
Account Handling:
Richard Williams
Account Handling:
Kya Boon
Planning:
James Stevens
Planning:
Adele Aitchison
Media Agency:
Mediacom
Production Company:
Strange Love
Director:
Ben Liam Jones
Producer:
Jason Lovelock
Production Manager:
Katie Keith
Editor:
Whitehouse
Editor:
Elena De Palma
Sound Studio:
Grand Central Recording Studios
Sound Design:
Tom Pugh
Post Production:
Absolute Post
Colorist:
Matt Turner

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