Creativity

Sky: Formula 1

The race is on.

Published on Feb 16, 2012

Editor's Pick

Rattling Stick’s Ivan Bird captures the thrills and drama of Formula 1 in this cinematic spot out of Brothers & Sisters for Sky's launch of its Sky Sports F1 HD channel in the UK. The commercial will have an interactive element when broadcast: Sky customers will be able to press buttons on their remotes to watch the full film or download extra content to their Sky boxes. The campaign will also include Augmented Reality and a 3D installation in West London.

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About

Credits

Date
Feb 16, 2012
Agency:
Brothers and Sisters
Client:
Sky
Director:
Ivan Bird
Production Company:
Rattling Stick
Producer:
Lucy Sherwood
Creative Director:
Mark Harris
Agency Producer:
Lois Mould
Editor:
The Quarry
Creative Director:
Barry Skolnick

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