More David Beckhams Than You Could Hope For

The football star and his many doppelgangers, in new spot for BSkyB's Sky Sports

Published on Jul 15, 2013

Editor's Pick

David Beckham, David Beckham and David Beckham star in this new U.K. spot promoting BSkyB's Sky Sports, created out of Brothers and Sisters to promote the flexibitilty and ubiquity of the broadcaster's viewing experience. In the spot, directed by Rattling Stick's Ivan Bird, Beckham and his multiple selves simultaneously access Sky Sports programming across a range of devices, from the television to laptop to smartphone.Seems like information overload, but the extra helpings of the hunky celebrity don't hurt.

The idea is slightly reminiscent of this Nike basketball spot from back in the day starring LeBron James, hanging out with his selves at the pool, although here, Beckham is oblivious to doppelgangers, no matter how many flood the frame.

Rate this Ad

You must be registered to rate this ad.
Please or Register Now


Jul 15, 2013
Brothers and Sisters London
Sky Sports
Creative Director:
Brothers and Sisters
Brothers and Sisters
Art Director:
Brothers and Sisters
Production Company:
Rattling Stick
Ivan Bird
Jonnie Scarlett
Editorial Company:
The Quarry
Post Production:
Golden Square
Post Production:
Rod Norman
Post Production:
Danny Etherington
Jean Clement Soret
Audio Post Artist:
Parv Thind
Audio Post Company:

Need a credit fix? Contact the Creativity Editors


The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.