Creativity

More David Beckhams Than You Could Hope For

The football star and his many doppelgangers, in new spot for BSkyB's Sky Sports

Published on Jul 15, 2013

Editor's Pick

David Beckham, David Beckham and David Beckham star in this new U.K. spot promoting BSkyB's Sky Sports, created out of Brothers and Sisters to promote the flexibitilty and ubiquity of the broadcaster's viewing experience. In the spot, directed by Rattling Stick's Ivan Bird, Beckham and his multiple selves simultaneously access Sky Sports programming across a range of devices, from the television to laptop to smartphone.Seems like information overload, but the extra helpings of the hunky celebrity don't hurt.

The idea is slightly reminiscent of this Nike basketball spot from back in the day starring LeBron James, hanging out with his selves at the pool, although here, Beckham is oblivious to doppelgangers, no matter how many flood the frame.

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About

Credits

Date
Jul 15, 2013
Agency:
Brothers and Sisters London
Client:
Sky Sports
Creative Director:
Brothers and Sisters
Copywriter:
Brothers and Sisters
Art Director:
Brothers and Sisters
Production Company:
Rattling Stick
Director:
Ivan Bird
Editor:
Jonnie Scarlett
Editorial Company:
The Quarry
Postproduction:
Golden Square
Postproduction:
Rod Norman
Postproduction:
Danny Etherington
Grade:
Jean Clement Soret
Grade:
MPC
Audio Post Artist:
Parv Thind
Audio Post Company:
Wave

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