Creativity

'Toy Story' Characters Struggle With Wi-Fi in Cute Sky Broadband Ad

Woody and Buzz Are Joined by New Battlesaur Toys

Published on Aug 27, 2014

Editor's Pick

Woody, Buzz Lightyear and some new "Toy Story" characters feature in this new U.K. ad for Sky, promoting its Sky Broadband service. The campaign is built around "Toy Story That Time Forgot", a new television special featuring the characters from the "Toy Story" world that will be premiering in the UK & Ireland on Sky Movies Disney HD in December. The animated ad introduces a new set of toys, the Battlesaurs, as well as the "Toy Story" old favorites, trying to watch "Toy Story That Time Forgot" on an upended tablet, when they're interrupted by a poor broadband connection. Instead of trying to "appease the Wi-Fi" (portrayed as a kind of ancient god), Sky comes to the rescue. The ad is by WCRS, and was produced in conjunction with Disneymedia+ and Pixar Animation Studios. Sky also used the "Toy Story" characters in a campaign last year.

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About

Credits

Date
Aug 27, 2014
Agency:
WCRS
Client:
Sky
Executive Creative Director:
Leon Jaume
Creative Director:
Simon Robinson
Agency Producer:
Sally Lipsius
Client Creative Director:
Barry Skolnick

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