Technology is killing sex, warns this dystopian spot from condom brand Skyn

Terence Neale directs campaign for Sid Lee Paris pleading for intimacy to be saved

By Alexandra Jardine. Published on Jun 06, 2018

Editor's Pick

Technology is ruining our sex lives, warns a dystopian new film from condom brand Skyn--and it's time to get off our phones and back to intimacy.

Skyn's creative agency Sid Lee Paris called on director Terence Neale (who is a master at dystopia with his multiple prize-winning work for Adidas Originals) to depict a not-so-distant future in the film. It includes, among other things, a couple locked in an embrace who are both revealed to be staring at their phones; a sexy singer who is just a hologram and couples sitting side by side on love seats wearing virtual reality headsets. It ends with the on-screen line: "There's still time to save intimacy," followed by a product shot of Skyn condoms, which feature "ultra thin" materials.

The campaign, produced via Insurrection, is based on evidence that suggests people are having less sex than they did a generation ago. "Today it's easier to look at strangers' everyday lives on Instagram than it is to meet someone in person. When Netflix launched, for example, sexual relations dropped 10%," explain Céline and Clément Mornet-Landa, creative directors at Sid Lee Paris, in a statement.

Rate this Ad

You must be registered to rate this ad.
Please or Register Now


Jun 06, 2018
Sid Lee Paris
Chief Executive Officer:
Jeyan Heper
Vice President Global Marketing:
Matthew Groskorth
Head of Strategic Planning, Global Marketing:
Marta Toth
Global Brand Marketing Manager:
Nicolas Woussen
Chairman & Executive Creative Director:
Sylvain Thirache
Johan Delpuech
Creative Director:
Creative Director:
Clément Mornet-Landa
Managing Director:
Mehdi Benali
Patrice Zamy
Max Harrington
Art Director:
Ludovic Gontrand
Account Director:
Héloïse Marchal
Account Manager:
Trisha Mitra
Head of Production:
Thomas Laget
TV Producer:
Marine Redon
Terence Neale
Director of Photography:
Zack Spiger
Executive Producer:
Mounia Mebarki
Line Producer:
Elsa Rodach
Production Services:
Post Production:
Post Producer:
Julie Lagadec
Adriana Legay
Laurent Ripoll

Need a credit fix? Contact the Creativity Editors

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.