On Wednesday, Australia announced that after a postal ballot, its citizens voted to legalize same sex marriage by 61.6%.
Condom brand Skyn and its agency Sid Lee Paris released a special film to celebrate. It features interviewees on the street expressing their enthusiasm for the vote in one word, "yes". As the video progresses, the 'yeses' become more rapid and more intense, hinting at a Meg Ryan in "When Harry Met Sally" style orgasmic finale.
The brand also posted several Instagram teasers in the days leading up to the results, featuring profiles of people framed by quotes on hat makes them say "yes" in the bedroom and why they were voting "yes". Skyn also matched the percentage of "yes" votes with a 61% discount on all online purchases.