Skype Asks You to Help Bring a Travel Blogger Home from Turkey for Turkey Day

'Rerouted' From Pereira & O'Dell Dropped Mike Cory Off in Istanbul

Published on Nov 18, 2013

Editor's Pick

Pereira & O'Dell are asking you to help travel blogger Mike Corey get home in time for Thanksgiving as part of "Rerouted," a travel challenge that dropped our protagonist off in Istanbul on Nov. 12, armed only with a Surface Pro 2 and Skype. After landing in Istanbul, Mr. Cory had no idea where he was going next, or how he was going to get home. He was just asked to post clues and comments on @SkypeMoments on Twitter. Users are asked to follow his journey, and help him out with his clues, for a chance to win swag or some Skype vouchers. The idea is to get Mr. Corey from Turkey to turkey (on his Thanksgiving table.) He's not allowed to use Google or solve the clues by himself, say the rules. And he only gets 10 minutes after receiving a clue to post it on Twitter. See films from Mr. Cory's adventure so far here.

Previously, Heineken dropped a bunch of guys in undisclosed locations in a campaign out of Wieden Amsterdam, where they had to prove themselves and become a Heineken "Legend."

Rate this Ad

You must be registered to rate this ad.
Please or Register Now


Nov 18, 2013
Pereira & O'Dell

Need a credit fix? Contact the Creativity Editors

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.