Skype and Pereira & O'Dell should find a way to partner with Kleenex, given the tears they've inspired with their series of films showing loved ones coming together for seemingly impossible family portraits, with the help of the video chatting service. The first three featured a Ugandan man Denis who was finally able to sit with his family for a picture after years of separation; a zookeeper and her animal friends and an American girl and her Brazilian cousin (see them all to the right). The latest may be the most touching of them all.
The brand discovered one unusual and uplifting friendship about two girls, Sarah from Nappanee, Indiana and Paige, from Auckland New Zealand, both born without a left arm. The two met through their mothers and have maintained a friendship since they were little girls for eight years, with the help of Skype. After releasing the initial films, the advertiser put a call out to consumers to tell their own stories of coming together at skype.com/staytogether. After sifting through more than a thousand submissions, Sarah and Paige's story emerged as the one worth telling.
Directing team Peking (Gregory Mitnick and Nat Livingston Johnson) of Station Film shot the new film, while the portrait was done by photographer John Clang, who also shot the first three. The full version of the film is running online and a 60-second version first aired on October 30th during an episode of daytime talk show "Katie" that featured Sarah and Paige as guests.