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Skype Brings Together Far-Away Families to Create Unique Portraits

Company works with artist Jonathan Clang for new campaign

Editor's Pick

Skype introduces "Stay Together," a new campaign via Pereira & O'Dell (who have proven themselves masters at the short-film campaign genre with work for Intel/Toshiba and Lego). "Stay Together" is another campaign from a tech company that forgets about the nuts and bolts, instead focusing on the technology's ability to impact human lives; in this case, to keep family and friends in touch despite long distances.

Working with artist/photographer John Clang, the agency created three unique "family portraits," which lets everyone in the family -- human or otherwise, near or far -- pose together in a Skype projection. The first in the series is "The Impossible Family Portrait," featuring Denis, separated from his family in Uganda and trying to keep in touch with his family and adopted son, over Skype. There's also "The Animal Family Portrait," about a zookeeper who had to leave Australia but still keeps in touch with her animal friends, and "The Growing Up Family Portrait," about 10-year-old Julie and her cousin in Brazil.

There's also a contest where Skype asks users to share stories of how they use the service to "Stay Together"

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About

Credits
Date
Jul 02, 2013
Agency:
Pereira & O'Dell
CCO:
PJ Pereira
Client:
Skype
ECD:
Jaime Robinson
Creative Director:
Jonathan Woytek
Sr. Art Director:
Arnau Bosch
Sr. Art Director:
Brett Beaty
Sr. Art Director:
Tim Delger
Sr. Copywriter:
Katie Brinkworth
Copywriter:
Chris Ryan
Designer:
Leila Moussaoui
VP Production:
Jeff Ferro
Senior Integrated Producer:
Victoria Whitlow
Senior Broadcast Producer:
Elisa Moore
Senior Integrated Producer:
Erin Davis
Interactive Producer:
Kathy Zembera
Print Producer:
James Sablan
Producer:
Bill Spangler
Business Affairs Manager:
Xandra Ess
Production Company:
Station Film
Director:
Gregory Mitnick
Director:
Nat Livingston Johnson
Executive Producer:
Caroline Gibney
Producer:
Sarah McMurray
Artist:
Eric Axene
Artist:
Shadi Best
Artist:
James Burger
Artist:
Anne Curran Conrad
Artist:
Travis Drennen
Artist:
Tonya Martin
Artist:
Sean Moser
Artist:
Ryan Moriaty
Artist:
Mario Sanchez
Artist:
Elin Tew
Editor:
Jessica Congdon
Assistant Editor:
Peter Geiger
Colorist:
Ivan Miller
Executive Producer:
Gina Locurcio
Producer:
Kelly Gibbs
Music:
Human
Sound Mixing:
One Union Recording
Sound Mixer:
Matt Zipkin
Executive Producer:
Lauren Mask
Digital Production Company:
Uncorked Studios

See more credits

Category
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