Creativity

Adorable Animals Do Something Amazing in This Slack Commercial

Ad Emphasizes How Different Team Members Can Contribute

By Alexandra Jardine. Published on Apr 13, 2016

Editor's Pick

This highly cute commercial for messaging platform Slack portrays a team of animated animals working in an office to illustrate how the technology can help people collaborate and create brilliant ideas.

Directors Smith & Foulkes of Nexus works on the animation, which sees the animals (including a lion boss, a lobster who's good a data whiz, an eager beaver and a thoughtful sloth) noticing it's raining and coming up with the idea of a flying umbrella. Every different kind of animal has something to contribute, and that's the message -- "all kinds of people, on all kinds of teams, use Slack to do amazing things."

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About

Credits

Date
Apr 13, 2016
Client:
Slack
Directors:
Smith & Foulkes

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