Adorable Animals Do Something Amazing in This Slack Commercial

Ad Emphasizes How Different Team Members Can Contribute

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This highly cute commercial for messaging platform Slack portrays a team of animated animals working in an office to illustrate how the technology can help people collaborate and create brilliant ideas.

Directors Smith & Foulkes of Nexus works on the animation, which sees the animals (including a lion boss, a lobster who's good a data whiz, an eager beaver and a thoughtful sloth) noticing it's raining and coming up with the idea of a flying umbrella. Every different kind of animal has something to contribute, and that's the message -- "all kinds of people, on all kinds of teams, use Slack to do amazing things."

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Apr 13, 2016
Smith & Foulkes
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