Creativity

Danny Trejo Helps Customers Embrace Pickiness in Spots for Sling TV

The Actor Is a Favorite in Commercials

By Alexandra Jardine. Published on Jun 02, 2017

Editor's Pick

Hollywood's favorite badass Danny Trejo ("Machete," "Breaking Bad") has been a go-to guy in commercials over the past few years, appearing in spots for the likes of Snickers, the Ad Council and AARP and his own Trejo's Tacos.

In his latest incarnation, he crops up in a new set of ads for Sling TV (his second camapign for the brand), applying his lovable bad guy persona to help people be picky about their TV package.

In one spot, he plays a barista who listens patiently to a broken-hearted girl ordering coffee, while in another, he's on hand to advise a bunch of guys on what options to list for their vacation rental spot ("an octagon for fighting," he helpfully adds into the mix.) In addition, a Spanish-language spot launching today sees him pop up in the bathroom of a couple trying to find a romantic playlist that suits them both.

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About

Credits

Date
Jun 02, 2017
Agency:
Society
Client:
Sling TV
EVP, Managing Director:
Rob Bernstein
Chief Creative Officer:
Nick Childs
Executive Creative Director:
Roberto Alcazar
Executive Creative Director:
Josh Greenspan
Associate Creative Director:
Sarah Dennis-Browne
Art Director:
Brooks Hess
Graphic Designer:
Ilyssa Mooney
Copywriter:
Fernando Diaz-Morlet
Copywriter:
Courtney Harris
Campaign Producer:
Rob Farber
Head of Production:
Jeremy Mack
Executive Producer:
Alicia Calderon
Group Account Director:
Karen Uribe
Account Manager:
Ricardo Delgado
Project Manager:
Michelle Geller
Director of Business Affairs:
Kathy Rottach
Production Company:
Smuggler
Co-Founder:
Brian Carmody
Executive Producer:
Brian Carmody
Co-Founder:
Patrick Milling
Executive Producer:
Patrick Milling Smith
Director:
Benji Weinstein
Executive Producer:
Drew Santarsiero
Line Producer:
Jason Manz
Editorial Company:
Cut & Run
Executive Producer:
Lauren Hertzberg
Editor:
Frank Effron
Assistant Editor:
Beau Dickson
Senior Post Producer:
Joanna Hall
Video Finishing:
Jogger
Senior Post Producer:
Yoko Lytle
Conform Editor:
Joey Grosso
Compositing:
Joey Grosso
Telecine/Color:
CO3
Colorist:
Sophie Borup
Music Producer:
Steve Lindsey
Audio Post House:
Digital Arts
Mixer:
Rex Recker

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