Creativity

Cheeky Vintner Exposes Himself to Sell His Wine

Slo Down Wine founder Bares His Cheeks and Plays Pony in Online Ads for brand's "Party" Wine

Published on May 17, 2013

Editor's Pick

Brandon Allen, CEO and one of the twenty-something co-founders of Santa Barbara-based vineyard Slo Down wines, bares his buns in a thong and cheekless chaps in a new online campaign to promote the vintner's "Sexual Chocolate" wine.

The wine's name pays homage to Eddie Murphy's band from "Coming to America." It also provides lots of fodder for the three ads, which all turn on risque themes. In the first, Allen, dressed in a tuxedo jacket and thong and with Sexual Chocolate in hand, steps into a menage-a-trois -- and turns it into a menage-a-quatre. In another execution, he carries his glass into a marijuana-filled room while a third spot finds him chained up in an S&M den. The point being, that Sexual Chocolate is the perfect partner for all your good times. The spots were created in-house and directed by Baker Smith of Harvest Films.

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About

Credits

Date
May 17, 2013
Client:
Slo Down Wines
VP Marketing:
Bo Silliman
CEO:
Brandon Allen
Production Company:
Harvest Films
Director:
Baker Smith
Executive Producer:
Bonnie Goldfarb
Head of Production:
Niko Whelan
Producer:
Leslie Owen
Director of Photography:
Eric Treml
Production Designer:
Jahmin Assa
Art Director:
Shawn Gurczak
Art Director:
Matt Klug
Copywriter:
Jim Bosiljevac
Producer:
Frank Brooks
Editorial:
Arcade
Editor:
Paul Martinez
Editor:
Dean Miyahara
Producer:
Amburr Farls
Sound Design & Mix:
Critical Mass
Sound Designer/Mixer:
Tobias Enhus
Music:
Critical Mass
Composer:
H. Scott Salinas

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