Creativity

There's a Different Video for Every Single Minute of the Day in This Incredibly Ambitious Gaming Campaign

73 FCB Agencies Around the World Created 1,440 Films

By Alexandra Jardine. Published on Oct 26, 2017

Editor's Pick

A new campaign for mobile betting game Slotomania offers a different video for every single minute of the day you might be watching (that's 1,440, for all you non-math geeks).

Created via FCB, the campaign runs from a website--whyitsokaytoplay.com--a real-time video clock that explains why it's OK to play Slotomania at any given time. Whatever time you log on, it shows you the video for that particular minute. Each video has a script based on data found about that specific moment in the day--for example, for 2:40am, seen here, it's that Queen Elizabeth was born at that exact time.

The campaign was co-ordinated by FCB Happiness, Brussels, but used the skills of 73 FCB agencies all around the world, including London's FCB Inferno and FCB New Zealand. A total of 14 chief creative officers, 37 creative directors, 142 copywriters and 30 video editors at FCB's production company Fuel Content in Cape Town were involved. The entire production process was done in only eight weeks.

FCB Global Chief Creative Officer Susan Credle (who wrote five of the scripts herself) says in a statement: "Often we are asked, what's the benefit of a global network. Slotomania is an answer. It took 73 offices writing against an ambitious idea to pull this off. A clear strategy, a strong creative idea executed by the generosity of creative FCBers around the world."

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About

Credits

Date
Oct 26, 2017
Agency:
FCB Happiness Brussels
Client:
Slotomania
General Manager:
Ofer Kinberg
Marketing & Monetization Vicepresident:
Mattan Levin
Director of Monetization:
Mickey Sonnino
Marketing Manager:
Sharon Tzvielli
Marketing Relations Director:
Eyal Argon
Acquisition Vice President:
Or Reznitsky
Chief Executive Officer:
Karen Corrigan
Chief Creative Officer:
Geoffrey Hantson
Chief Innovation Officer:
Kris Hoet
Managing Director:
Elke Janssens
Group Account Director:
Hans Smets
Account Executive:
Marlen Fernandez Pando
Creative Director:
Niels Sienaert
Creative Director:
Tim Schoenmaeckers
Concept Provider:
Pieter Claeys
Creative Content Director:
Barbara Dzikanowice
Strategic Planner:
Eline Goethals
Digital Producer:
Tuyet Hoang
Graphic Designer:
Dries Lauwers
Senior Graphic Designer:
Frederik Draulans
Motion Designer:
Remke Faber
Motion Designer:
Seth Michielsen
Head of Technology:
Thomas Colliers
Website Developer:
Dinh Tran
Creative Team Leader:
Maayan Kalfus
Marketing Specialist:
Kira Tovarovsky
Director of Marketing:
Amir Kwiat
IT Operations Director:
Ella Vidra
IT Operations:
Andrii Skip
International Markets & Affiliates President:
Sebastien Desclee
Global Chief Creative Officer:
Susan Credle
International Chief Creative Officer:
Luis Diaz
Chief Creative Officer Mexico:
Humberto Polar
Chief Creative Officer Canada:
Nancy Crimi-Lamanna
Chief Creative Officer South Africa:
Jonathan Deeb
Chief Creative Officer South Africa:
Ahmed Tilly
Chief Creative Officer United Kingdom:
Al Young
Chief Creative Officer Asia Pacific:
James Mok
Chief Creative Officer Health:
Rich Levy
Chief Creative Officer New York:
Ari Halper
Chief Creative Officer San Francisco:
Karin Onsager-Birch
Chief Creative Officer Chicago:
Liz Taylor
Chief Creative Officer Brazil:
Joanna Monteiro
International Creative Service Manager:
Maria Caetano
Global Creative Services Manager:
Kynda Love
Executive Office Coordinator:
David Garcia
Editorial Director:
Mary Day
Executive Creative Director:
Simon Spreckley
Executive Producer:
Nikki-leigh Piper
3D & Motion Design:
Steve Lewis
Head of Motion:
Dillan Fuller
3D & Motion Design:
Lawrence Jaeger
Head of Craft:
Brendon Cahill
Senior Generalist:
Matthew Stephen
Motion Designer:
Chad Rutter
Motion Designer:
Dirk Tiffin
Technical Director:
Phillippe Fowler
Back-End Developer:
Johann Fitschen
Senior Designer:
Simon Nicholson
Video Editor:
Tony Snoek
Video Editor:
Max Murray
Video Editor:
Matthew Furnell
Video Editor:
Danielle See
Video Editor:
Gavin Langley
Video Editor:
Phill Keong
Video Editor:
Vuyo Serote
Video Editor:
Hendre van der Walt
Creative Production:
Vanessa Borthwick
Production Manager:
Beverly Toweett
Production Co-Ordinator:
Sandi Joseph
Copywriter:
Lucille Kemp
Video Editor:
Beau Lijnes
Video Editor:
Candice Wainwright
Video Editor:
Christopher List
Video Editor:
Dale Ontong
Video Editor:
Edwin de Swardt
Video Editor:
Gordon Bakkes
Video Editor:
Henk Coetzee
Video Editor:
Janine van Schoor
Video Editor:
Jules Booysen
Video Editor:
Lorien Byrne
Video Editor:
Luke Housdon
Video Editor:
Luke Bolus
Video Editor:
Nathan Fourie
Video Editor:
Scott Bridge
Producer:
Vanessa Carrara
Producer:
Khosi Khumalo
Producer:
Michelle Nel
Proofreader:
Sean Potgieter
Proofreader:
Melissa Burke
Proofreader:
Pandora Maphumulo
Proofreader:
Kamo Masizane
3D Modelling & Animation:
Thoopid
Production Company:
Bioscope Films
Video Production Director:
Hylton Tannenbaum
Executive Producer:
Daniel Kaplan
Sound:
The Music Works
Sound:
We Love Jam
Voice Over Artist:
Craig Ross
Voice Over Artist:
Alan Glass
Voice Over Artist:
Bianca Flanders
Voice Over Artist:
Emily Whitefield
Animation and Voice Over:
KooKooRuza
Stock Footage:
Getty Images
Copywriter:
Flavio Pantigoso
Copywriter:
Daniel Sacroisky
Copywriter:
Niels Sienaert
Copywriter:
Pieter Claeys
Copywriter:
Tim Schoenmaeckers
Copywriter:
Fien Foubert
Copywriter:
Hanna De Conink
Copywriter:
Roxane Schneider
Copywriter:
Barbara Dzikanowice
Copywriter:
Stephane Opdenbosch
Copywriter:
Michel Simos
Copywriter:
Tadas Maksimovas
Copywriter:
Paul Busschau
Copywriter:
Bart Van Gils
Copywriter:
Pieter Van Schil
Clip Editor:
Lennert Vedts
Clip Editor:
Miki Beddeleem
Clip Editor:
Robbie Cap
Clip Editor:
Chris Goossens
Clip Editor:
Flora Hellemons
Clip Editor:
Emilie Buyse
Clip Editor:
Gabriela Gonzalez
Clip Editor:
Patrick Eckel
Creative Director:
Ian MacKenzie
Creative Director:
Kelly Michaelov
Creative Director:
Michael Okun
Creative Director:
Lulo Calio
Creative Director:
Marina Pinto Barbosa
Creative Director:
Veljko Goluboric
Creative Director:
Mahendra Bhagat
Creative Director:
Ajeet Shukla
Creative Director:
Ravi Shanker
Creative Director:
Robby Mathew
Creative Director:
Shiping Ong
Creative Director:
Jake Tesoro
Creative Director:
Taejay Lee
Creative Director:
Pedro Soler
Creative Director:
Eva Filippidou
Creative Director:
Yiannis Barboutis
Creative Director:
Fabio Teodori
Creative Director:
Massimo van der Plas
Creative Director:
Claudiu Dobrita
Creative Director:
Daniele Pancetti
Creative Director:
Salvador Luca
Creative Director:
Cesar Salazar
Creative Director:
Mike Alfonseca
Creative Director:
Diego Deon
Creative Director:
Alvaro Martinez
Creative Director:
Fiorella Frascheri
Creative Director:
Exequiel Rodriguez
Creative Director:
Diego Lanzi
Creative Director:
Agnieszka Klimczak
Creative Director:
Andy Lusti
Creative Director:
Sodsoi Chomthavat
Creative Director:
Jordan Litaj
Creative Director:
Yanis Ayouch
Creative Director:
Joa Pedro Flores
Creative Director:
Victor Bertrand
Creative Director:
Nayef Mujaes
Creative Director:
Richard Halabi
Copywriter:
Abby McBeth
Copywriter:
Adam Repp
Copywriter:
Adrianna B. Casuga
Copywriter:
Alex Adati
Copywriter:
Alexandru Rosca
Copywriter:
Alfredo Negri
Copywriter:
Alvin Ng
Copywriter:
Ameia "Micia" Roxas
Copywriter:
Ana Noriega
Copywriter:
Andre Focke
Copywriter:
Andrea Cartategui
Copywriter:
Andreas Kurhan
Copywriter:
Anna Maria Paleocrassas
Copywriter:
Anna Obraztsova
Copywriter:
Anna Weigl
Copywriter:
Antonis Pantazis
Copywriter:
Arantxa Fuente
Copywriter:
Archontoula Xanthopoulou
Copywriter:
Ariel Gonzalez
Copywriter:
Axel Wohlers
Copywriter:
Ayoub Choukri
Copywriter:
Bernhard Labitzke
Copywriter:
Bozidar Cvetkovic
Copywriter:
Bruno Ponzoni
Copywriter:
Christian Acevedo
Copywriter:
Christian Leoni
Copywriter:
Christoph Nann
Copywriter:
Cinthya Betancour
Copywriter:
Daniela Zalzman
Copywriter:
Diana Nica
Copywriter:
Diego Nunez
Copywriter:
Dimitri Hubregtse
Copywriter:
Dionie Tanada
Copywriter:
Domink Bri_llisauer
Copywriter:
Eileen Woo
Copywriter:
Esteban McLean
Copywriter:
Eunhea Kim
Copywriter:
Fabio Martinez
Copywriter:
Federico Macko
Copywriter:
Federico Stuht
Copywriter:
Fernando Solorzano
Copywriter:
Fero Haizal
Copywriter:
Florian Hofmaier
Copywriter:
Franck Marciano
Copywriter:
Frank Fusco
Copywriter:
Gianluca Belmonte
Copywriter:
Hanh Thao Tran Dang
Copywriter:
Irina Tanase
Copywriter:
Ivana Strukelj
Copywriter:
Jackie Soldano
Copywriter:
Jairo Guerrero
Copywriter:
James Ly
Copywriter:
Jason Ip
Copywriter:
Jayshree Viswanathan
Copywriter:
Chelsey Redshaw
Copywriter:
Jenn Berkelmans
Copywriter:
Jennifer Gabell
Copywriter:
Jessica Everson
Copywriter:
Jorge Saade
Copywriter:
Joseph Vernuccio
Copywriter:
Juan Rojas
Copywriter:
Juan Sebastian Jimenez
Copywriter:
Jules Cabigon
Copywriter:
junior rosario
Copywriter:
Justin Chen
Copywriter:
Kartik Dey
Copywriter:
Katerina Geraniou
Copywriter:
Kelsang Gope
Copywriter:
Kristina Panova
Copywriter:
Krizia Mucino
Copywriter:
Krystle Mullin
Copywriter:
Kutaiba Kabbani
Copywriter:
Laura De Santis
Copywriter:
Leodegario Torres
Copywriter:
Lev Smirnov
Copywriter:
Lindsay Eady
Copywriter:
Luis Duran
Copywriter:
Manuel Garay
Copywriter:
Marcelino Madriz
Copywriter:
Martha Lees
Copywriter:
Matt Everts
Copywriter:
McCamie Cole
Copywriter:
Melissa Rangel
Copywriter:
Michael Okun
Copywriter:
Michele Vicari
Copywriter:
Mika Avila
Copywriter:
Minh Le
Copywriter:
Mitchell Crowe
Copywriter:
Monserrat Camarillo
Copywriter:
Morgan Wroot
Copywriter:
Nick Bristow
Copywriter:
Nick Stoner
Copywriter:
Nihad Nour
Copywriter:
Noel Fenn
Copywriter:
Nollye Diaz Rodas
Copywriter:
Nuria Lacalle
Copywriter:
Olga Viejo
Copywriter:
Olivia Spanu
Copywriter:
Onsiri Thanibutra
Copywriter:
Pablo Sanchez
Copywriter:
Paola Garces
Copywriter:
Patricia Biea
Copywriter:
Pedro Garcia
Copywriter:
Pete Gardiner
Copywriter:
Piyali Shanker
Copywriter:
Quods Ouaissi
Copywriter:
Radu Constantinescu
Copywriter:
Ravi Costa
Copywriter:
Ricardo Gomez
Copywriter:
Rolf Bais
Copywriter:
Sebastian Jimenez
Copywriter:
Shilpa Sinha
Copywriter:
Slobodan Vujanovic
Copywriter:
Sridhar Rajagopalan
Copywriter:
Stephanie Khalil
Copywriter:
Tadeo Herni ndez
Copywriter:
Thinh Nguyen
Copywriter:
Thinh Truong
Copywriter:
Tiago Carvalho
Copywriter:
Timothy Paradise
Copywriter:
Tuan Phan
Copywriter:
Ursula de la Sotta
Copywriter:
Vaishali Jain
Copywriter:
Vicente Pinheiro Melo
Copywriter:
Victor Afonso
Copywriter:
Viet Ta Trong
Copywriter:
Wonhee Jeong
Copywriter:
Wouter Kampman
Copywriter:
Zachary Richman
Copywriter:
Zhanna Makarova

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