Creativity

Smart Argentina: The Smart Twitter Spot

A commercial in fewer than 140 characters.

Published on Apr 10, 2012

Editor's Pick

To launch Smart Argentina's Twitter account, @smartArg, BBDO Argentina created what it bills to be the first ever "Twitter commercial." Visitors to Smart Argentina's Twitter page can scroll in Chrome using the J and K buttons to see a cute animation of a Smart car traveling through the city as passersby cheer on. Each frame, of course was made out of 140 characters or fewer.

Rate this Ad

You must be registered to rate this ad.
Please or Register Now

Credits

Date
Apr 10, 2012
Agency:
BBDO Argentina
Client:
Smart Argentina
Executive Creative Director:
Ramiro Rodriguez Cohen
Executive Creative Director:
Rodrigo Grau
Director of Interactive Experiences:
Pablo Tajer
Producer of Interactive Strategies:
Veronica Conti
Director of Innovation:
Alejandro Gowland
Copywriter:
Guido Lacellotti
Copywriter:
Agustin Suarez
Art Director:
Maximilaino Ballarini
Producer:
Vero Z
Producer:
Jimena Oliva
Production Company:
Lemuria
Executive Producer:
Gustavo Itumendi
Producer:
Cesar Berrade
Animation:
Gonzalo Retamoso
Animation:
Franco Carlesimo
Animation:
Fernando Silban
Music:
Elefante Resonante

Need a credit fix? Contact the Creativity Editors

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.