Smart's 'New' Car Looks Like It's on Steroids

Brand Creates New Videos Showing off Gigantic New Model

Published on

Editor's Pick

Smart's USP is its compact size. So, when the company produces a new video purporting to show a revolutionary new design -- a massive car -- its customers are kind of bewildered. Their reactions are funny but perhaps not quite as hilarious as the fake marketing video itself, in which the company spouts some ridiculous rationale about why big equals good. For example - you'll never have to spend hours hunting for your car again. And your car will create such as massive slipstream, other cars in its wake will save on fuel.

The video, and prank, are being launched to tout Smart's 2016 Fortwo, the brand's first major redesign since its launch in 2008. It goes on sale in Europe this fall, and it will come to the U.S. a year later.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now


Jul 18, 2014
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age