Creativity

Smart Set: Fashion at Play

Canadian women's clothier Smart Set has enlisted native agency Taxi, Montreal to create a catchy site that features several wacky scenarios that unfold with the help of the user.

Published on Jun 20, 2008

Editor's Pick

Canadian women's clothier Smart Set has enlisted native agency Taxi, Montreal to create a catchy site that features several wacky scenarios that unfold with the help of the user.

With three layered cubes in front of them featuring a female dressed in Smart Set garb, visitors can click and drag on the cubes to rotate them quickly as they soon stop to show off another wardrobe. Then, visitors can click on the "See this look in action" icon to view various ways in how the dressed woman interacts in odd scenes that take place everywhere from a bar to the office.

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About

Credits

Date
Jun 20, 2008
Client:
Smart Set
Agency:
Taxi Montreal
Creative Director:
StÃ'©phane Charier
Creative Director:
Dominique Trudeau
Creative Director:
Alexandre Gadoua
Copywriter:
JÃ'©rome Diez
Copywriter:
Andrew Lord
Art Director:
Maxime Jenniss
Electronic Producer:
Ã'‰milie Trudeau-Rabinowicz
Web Producer:
Andrea Schumeth
Production Company:
Jet Films
Director:
Louis-Philippe Eno
Producer:
Martin Henri
Music:
Alexandre Parr
Sound:
Boogie Studio
Sound Designer:
Denis-Ã'‰ric Pedneault
Post Production:
Fly Studio
Programming:
Hue Web Studio

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