Creativity

This App Will Help You Find Parking in San Francisco -- But Only if You're Driving a Smart Car

Hub Strategy Uses Crowdsourcing to Find Small Spots

Published on Jan 03, 2014

Editor's Pick

It's tough to find parking in a city like San Francisco. But if you drive a Smart Car, it just got easier, thanks to a new app created by agency Hub Strategy for the vehicle company. "Smart Spots" is a parking app that finds tiny spots, where only those small cars will fit. It uses social media to share "smart spots" among the network, and uses GPS tracking to aggregate location tips to find those little spaces. The San Fran version of the app is available now.

To create the app, the agency got teams of college kids to sit in smart cars and drive around the city to find spaces that are between 9 feet and 13 feet. The info was then aggregated into the app so users can find them, and share their own finds.

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About

Credits

Date
Jan 03, 2014
Agency:
Hub Strategy
Client:
Smart

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