Creativity

Smarties: 8 Colors of Fun

Mining kids' kreativity

Published on Aug 30, 2010

Editor's Pick

JWT Sydney teamed eight kids and eight adult artists in this campaign for Smarties. The cross-generational teams each created a piece of work to represent one Smarties color.

Here, singer/songwriter Raymond Wassef collaborates with a kid with a flair for dancing to create a musical homage to blue.

See the other collaborations on the Smarties YouTube page.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Aug 30, 2010
Agency:
JWT Sydney
Client:
Smarties
Executive Creative Director:
Angus Hennah
Creative Team:
Simon Armour
Creative Team:
Blair Kimber
Director:
Summer Agnew
Production Company:
Curious
Post Production:
FSM
Sound:
Nylon Studios

Tags

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.