Creativity

Smashbox Cosmetics: Lights, Camera, BB

Star in your own photo shoot

Published on May 01, 2012

Editor's Pick

Estee Lauder's Smashbox Cosmetics brand is inviting fans to star in 'photo shoot' video for its BB cream via a Facebook app. They answer basic questions about themselves, upload five photos and the app creates a video in which they 'visit' the Smashbox studios for the shoot, documenting it from their airport pickup onwards. They can then share their videos with friends. The Facebook community will vote on the best video, and each week through the end of May a winner will be selected to receive a year's supply of BB Cream.

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About

Credits

Date
May 01, 2012
Agency:
Domani Studios
Client:
Smashbox Cosmetics

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