Smile Train, a cleft charity that raises money for kids with clef palates to get much needed surgery, launches a heartwarming new campaign this week. Created via agency SS+K, the campaign features "Smile Powered Deeds," a set of posters that spotlights ways you can raise money. Choose a category: "Creative," "Services," "Pets," "Tutoring" or something else. Then, fill in the blank – you can model, babysit, design, do hair and makeup, DJ or pretty much anything else.
The campaign also features a film directed by Katia Lund ("City of God") – a 60-second spot shot from the point-of-view of Davi, a four-year-old from Sao Paulo who shows first-hand the difficult he has with eating, breathing, and feeling included.