Smirnoff: Extraordinary Purity In Every Drop

Smirnoff's new print campaign, "Extraordinary Purity In Every Drop" comes by way of billboards, bus wraps and double-page spreads across the country. With the help of photographer

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Smirnoff's new print campaign, "Extraordinary Purity In Every Drop" comes by way of billboards, bus wraps and double-page spreads across the country. With the help of photographer Martin Waugh, JWT and Smirnoff have put together a display of liquid in motion to answer the brief, "How do you show purity?" In this case, high speed flash photography and Photoshop for color and background correction enabled Waugh to make "vodka sculptures" in the form of martini, highball and whiskey glasses, measuring success not by jigger or dram but in fractions of a second.
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About

Credits
Date
Oct 29, 2007
Agency:
JWT London
Photographer:
Martin Waugh
Creative Director:
Anita Davis
Creative Director:
Jonathan Budds
Creatives:
Darren Keff, Phillip Meyler
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