Smirnoff Green Apple Twist: Old Story, New Twist

In an Indian print campaign, JWT/Mumbai creates twisted tableaux to evoke the presumably tart allure of this Diageo-distributed Smirnoff flavored vodka, new to the South Asian market. The distinctly Western bent of the stories in question reflects th

Published on

Editor's Pick
In an Indian print campaign, JWT/Mumbai creates twisted tableaux to evoke the presumably tart allure of this Diageo-distributed Smirnoff flavored vodka, new to the South Asian market. The distinctly Western bent of the stories in question reflects the sophisticated target, says AD Hital Pandya. "The Green Apple Twist consumer is educated, upmarket and discerning, and the way we treated this campaign is in keeping with the sensibilities of that audience." Photography by New Delhi-based Vishesh Verma, VisheshVerma.com.
Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Credits
Date
Dec 14, 2006
Creative Director:
Senthil Kumar
Creative Director:
Debu Purkayastha
Copywriter:
Senthil Kumar
Copywriter:
Arkadyuti Basu
Art Director:
Debu Purkayastha
Art Director:
Hital Pandya
Photographer:
Vishesh Verma
Illustrator:
Deepak Pawar
Client:
Smirnoff Green Apple Twist
Agency:
JWT India
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age