Creativity

Smirnoff Green Apple Twist: Old Story, New Twist

In an Indian print campaign, JWT/Mumbai creates twisted tableaux to evoke the presumably tart allure of this Diageo-distributed Smirnoff flavored vodka, new to the South Asian market. The distinctly Western bent of the stories in question reflects th

Published on Dec 14, 2006

Editor's Pick

In an Indian print campaign, JWT/Mumbai creates twisted tableaux to evoke the presumably tart allure of this Diageo-distributed Smirnoff flavored vodka, new to the South Asian market. The distinctly Western bent of the stories in question reflects the sophisticated target, says AD Hital Pandya. "The Green Apple Twist consumer is educated, upmarket and discerning, and the way we treated this campaign is in keeping with the sensibilities of that audience." Photography by New Delhi-based Vishesh Verma, VisheshVerma.com.

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About

Credits

Date
Dec 14, 2006
Creative Director:
Senthil Kumar
Creative Director:
Debu Purkayastha
Copywriter:
Senthil Kumar
Copywriter:
Arkadyuti Basu
Art Director:
Debu Purkayastha
Art Director:
Hital Pandya
Photographer:
Vishesh Verma
Illustrator:
Deepak Pawar
Client:
Smirnoff Green Apple Twist
Agency:
JWT India

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