Creativity

Disabled People Make Music With Their Minds in Smirnoff's 'Mindtunes' Campaign

Proceeds from sale of track go to charity.

Published on May 30, 2013

Editor's Pick

We have seen brainwaves being used to make furniture designs, but Smirnoff and Duval Guillaume have teamed up for a first: using brainwaves to make music. The brand brought together Brit producer and DJ, DJ Fresh and brainwave tech expert Julien Castet, to get those with disabilities who cannot play music instruments to make music with their mind, by controlling musical software.

The resulting track, which can be bought here, aims to raise money for Queen Elizabeth's Foundation for Disabled People via sales of the song. 

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Credits

Date
May 30, 2013
Agency:
Duval Guillaume Modem
Client:
Smirnoff
Creative Director:
Geoffrey Hantson
Creative Director:
Katrien Bottez
Creative:
Tim Schoenmaeckers
Creative:
Niels Sienaert
Production Company:
TRS
Director:
Jan Boon
Producer:
Frederik Zaman
Producer:
Thomas Landeloos
TV Producer:
Marc Van Buggenhout
Digital Producer:
Bart Vermijlen
Design:
The Parkinglot

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