Creativity

Smirnoff: Night Graffiti

Even a blank wall can be special.

Published on Dec 04, 2012

Editor's Pick

Smirnoff and Wieden & Kennedy Sao Paulo light up the night with gorgeous glow-in-the-dark graffiti by Grupo Acidum. Themed "Creatures of the Night," the art was made with a special paint that only appeared with black lights, and created in different Sao Paulo neighborhoods. Black lights were activated to reveal the graffiti at odd times, surprising people as they passed by.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Dec 04, 2012
Agency:
Wieden + Kennedy - Sao Paulo
Client:
Smirnoff
Executive Creative Director:
Icaro Doria
Executive Creative Director:
Guillermo Vega
Creative:
Carolina Velloso
Creative:
Gabriel Guedelha
Creative:
Edgard Guimaraes
Creative:
Kako Mendez
RTVC:
Endy Hedman
RTVC:
Estela Pereira
RTVC:
Gabriel Dagostini
Digital Producer:
Joao Lopes
Digital Producer:
Rafael Gaino
Planning:
Kiko Steinhoff
Media:
Renata Valio
Media:
Paula Lopes
Production Company:
Hungry Man
Direction:
Joao Caetano
Executive Producer:
Alex Mehedff
Executive Producer:
Rodrigo Castello
Line Producer:
Greg Jenkins
Editor:
Ricardo Mehedff
Post Production:
Hungry Man
Sound Production Company:
Big Foote

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.