Smirnoff: No. 21

Having survived the onslaught of competitors like Grey Goose and Ketel One as well as a detour to "Ice" land, Smirnoff is now toasting its flagship brand, "No. 21," with an integrated campaign (&

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Having survived the onslaught of competitors like Grey Goose and Ketel One as well as a detour to "Ice" land, Smirnoff is now toasting its flagship brand, "No. 21," with an integrated campaign ("Signature") and a global site redesign. With the creative prowess of AKQA, Smirnoff has now breached the interactive age with a portal that meshes rich media, video, and of course, a dash of user-generated content for good measure.  Libation enthusiasts and casual passersby worldwide can not only watch a video montage of the drink's rich, long history and tight Russian roots, but the site also offers the opportunity to mix your own Smirnoff-infused cocktails, search for recipes, and to even create your own customized animated video based on your answers to some fairly random questions. We'll drink to that.
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About

Credits
Date
May 11, 2007
Executive Creative Director:
Lars Bastholm
Creative Director:
Damien Claassens
Art Director:
Seth Rementer
Copywriter:
Leo Vladimirsky
Senior Designer:
Brennan Boblett
Designer:
Matt Burniston
Director of Creative Development:
Sean McSharry
Senior Developer:
Kaare Wesnaes
Senior Developer:
Yi Liu
Associate Creative Director:
Mehera O'Brien
Experience Designer:
Laura Garcia-Barrio
Technology Director:
Karen Bruzzo
Software Engineer:
Brian Swift
Agency:
AKQA
Client:
Smirnoff
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