Creativity

Smirnoff: Shaken and Stirred

The premium vodka brand is set to appear in the latest Bond film, Casino Royale—continuing a tradition began in 1962 when a bottle of Smirnoff appeared in 007's first onscreen adventure, Dr. No

Published on Oct 17, 2006

Editor's Pick

The premium vodka brand is set to appear in the latest Bond film, Casino Royale—continuing a tradition began in 1962 when a bottle of Smirnoff appeared in 007's first onscreen adventure, Dr. No. And to celebrate this classic combination, New York-based interactive design and technology studio Firstborn created a web experience for agency JWT/New York that seamlessly mixes the distinctive styles of Smirnoff and super-spy alike. The result is a smooth navigational interface designed around a spinning virtual Smirnoff bottle, which visitors can rotate and zoom in on to access content like drink recipes, photos and a movie trailer across various sections of the site.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Oct 17, 2006
Designer:
John White
Flash Developer:
Joon Yong Park
3D Modeling:
Joon Yong Park
Executive Producer:
Dan LaCivita
Agency:
JWT New York
Interactive Agency:
Firstborn
Client:
Smirnoff

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.