Smith & Wollensky: Make Smith & Wollensky Yours

Me & Wollensky.

Published on Sep 13, 2011

Editor's Pick

Talk about good service. From Walrus comes a new effort for Smith & Wollensky that will pick random diners and then change the restaurant's name to that customer's name. And that's not all. Awnings, napkins and matchbooks will be changed too. A new website lets hungry steak-eaters "commit" to a reservation. If they are picked, the restaurant will change its name for the evening that they are there. Unless your name is Smith. In which case, the website says, you've already won.

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Sep 13, 2011
Smith & Wollensky
Creative Director:
Deacon Webster
Art Director:
Jillian Dresser
Mike Lee
Emily VanTassel

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