Creativity

Smith & Wollensky: Make Smith & Wollensky Yours

Me & Wollensky.

Published on Sep 13, 2011

Editor's Pick

Talk about good service. From Walrus comes a new effort for Smith & Wollensky that will pick random diners and then change the restaurant's name to that customer's name. And that's not all. Awnings, napkins and matchbooks will be changed too. A new website lets hungry steak-eaters "commit" to a reservation. If they are picked, the restaurant will change its name for the evening that they are there. Unless your name is Smith. In which case, the website says, you've already won.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Sep 13, 2011
Agency:
Walrus
Client:
Smith & Wollensky
Creative Director:
Deacon Webster
Art Director:
Jillian Dresser
Writer:
Mike Lee
Developer:
Emily VanTassel

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.