Smithwicks Brings a Squirrel to Life for First Campaign in Seven Years

He Sure Knows His Ale.

Published on Jul 11, 2013

Editor's Pick

Irish ale Smithwick's returns to the ad world with a new 60-second spot out of Adam&EveDDB. The commercial, directed by Simon McQuoid out of Gorgeous, brings to life the brand mascot, a red squirrel, as he jumps around a brewing factory, turning taps and adding flavor, until he pours himself the perfect glass of ale. The ad introduces a new tagline: "Experience. It's what you do with it that counts," as the squirrel tips his glass to his ancestors, who apparently knew their way around brewing as well. 

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Jul 11, 2013
Adam & Eve/DDB London
Smithwicks Irish Ale
Simon McQuoid
Production Company:
Creative Director:
Feargal Ballance
Creative Director:
Patrick McClelland
Nikki Lindman
Toby Brewer
Richard Chambers
Visual Effects:
The Mill

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