Smithwicks Brings a Squirrel to Life for First Campaign in Seven Years

He Sure Knows His Ale.

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Irish ale Smithwick's returns to the ad world with a new 60-second spot out of Adam&EveDDB. The commercial, directed by Simon McQuoid out of Gorgeous, brings to life the brand mascot, a red squirrel, as he jumps around a brewing factory, turning taps and adding flavor, until he pours himself the perfect glass of ale. The ad introduces a new tagline: "Experience. It's what you do with it that counts," as the squirrel tips his glass to his ancestors, who apparently knew their way around brewing as well. 

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About

Credits
Date
Jul 11, 2013
Agency:
Adam & Eve/DDB London
Client:
Smithwicks Irish Ale
Director:
Simon McQuoid
Prod. Co.:
Gorgeous
Creative Director:
Feargal Ballance
Creative Director:
Patrick McClelland
Creative:
Nikki Lindman
Creative:
Toby Brewer
Producer:
Richard Chambers
VFX:
The Mill
Category
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