Creativity

SnapTax.ca: Paper is Evil

The Canadian Revenue Agency has a comparatively painless April 30 tax filing deadline, but Intuit Canada's SnapTax online tax preparation service has taken an understandably dim view of filing the old-fashioned way, having unleashed a paper monster t

Published on Mar 30, 2006

Editor's Pick

The Canadian Revenue Agency has a comparatively painless April 30 tax filing deadline, but Intuit Canada's SnapTax online tax preparation service has taken an understandably dim view of filing the old-fashioned way, having unleashed a paper monster that will hammer your cat, electrocute your fish and possibly burn your whole house down. That's pretty evil, but at least it's old-school analog evil, featuring the work of origami artist Joseph Wu, www.origami.as. Wu used to work at Tribal DDB, so he had an inside track on this job, notes Tribal AD Dan Strasser, but when the creatives checked Wu's website they were pleasantly amazed. "He has some of the craziest paper creatures we'd ever seen," says Strasser. These days, Wu is a full-time origami artist. "Basically, I work as a commercial illustrator with origami as my medium," he says. And he's cool, of course, with using his stock in trade to demonize his stock in trade. "It's hardly the first time I've done evil creatures," he points out. There are, in fact, plenty of them in the galleries on his site. "So, while I don't personally feel that paper is evil

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About

Credits

Date
Mar 30, 2006
Client:
SnapTax.ca
Creative Director:
Alan Russell
Copywriter:
Kevin Rathgeber
Art Director:
Dan Strasser
Producer:
Wendy Moriarty
Producer:
Gary Taylor
Photographer:
Alastair Bird
Origami Artist:
Joseph Wu
Creative Director:
Bruce Sinclair
Agency:
Tribal DDB Vancouver

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