SNCF Opens Interactive Doors Between European Cities
TBWA/Paris Stunt Put Custom-Made Digital Screens In Doorframes On Streets
Published on Nov 04, 2013
Last year, French train operator SNCF gave French citizens the chance to interact with people in Brussels by sticking their heads in three meter high cubes placed in public places. This year, the idea has been developed far further by agency TBWA/Paris and in September, French pedestrians were able to open a "door" containing a custom-made digital screen, and play with a mime artist in Milan, have their portraits drawn in Brussels, dance with a hip-hop crew in Barcelona, share a romantic boat ride on Geneva Lake, and join a group of young Germans on a bike ride across Stuttgart. This video compilation of the events has just been launched as the brand's latest online and cinema commercial and also accompanies an outdoor media campaign.