SNCF: Incivility - Cigarette

Small items, big problems.

Published on

Editor's Pick

The French Railways, SNCF, created a giant sculptures of a cigarette butt and a wad of chewing gum in an effort to draw attention to anti-social behavior on its trains in this outdoor campaign by TBWA/Paris. The five meter sculptures were placed alongside poster executions in Paris train stations. The strapline translates as 'there is no little incivility'.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Credits
Date
Jun 11, 2012
Agency:
TBWA/Paris
Client:
SNCF
Creative Director:
Eric Holden
Creative Director:
Eric Holden
Creative Director:
Remi Noel
Creative Director:
Remi Noel
Creative Director:
Philippe Simonet
Creative Director:
Philippe Simonet
Creative Director:
Franck Botbol
Creative Director:
Franck Botbol
Art Director:
Sebastien Skrzypczak
Art Director:
Sebastien Skrzypczak
Copywriter:
Stephane Kaczorowski
Copywriter:
Stephane Kaczorowski
Event Production:
Napoleon Events
Event Production:
Napoleon Events
Event Production:
Double FX
Event Production:
Double FX
Event Production:
Caporal Films
Event Production:
Caporal Films
Category
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age