SNCF: Take a Look at Brussels

City to city in an instant.

Published on Oct 15, 2012

Editor's Pick

SNCF and TBWA/Paris took to the streets of Lyon, France to promote the new direct TGV train service to Brussels with an interactive stunt. Passers-by were invited to stick their heads in a three meter high cube to be transported to a street scene in Brussels, and could interact with the city's mayor and his official marching band there via satellite and several interconnected screens. Meanwhile, passers-by in Brussels could chat to their counterparts in Lyon.

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Oct 15, 2012
TBWA Paris

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