Creativity

Snickers: Focus Group

Focus groups get bitey

Published on Jan 12, 2011

Editor's Pick

The focus group for Snickers Peanut Butter Squared bars is full of sharks.

Ideally, there won't be any shark attacks in the media while this spot is airing.

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About

Credits

Date
Jan 12, 2011
Agency:
BBDO New York
Chief Creative Officer:
David Lubars
Client:
Snickers
Senior Creative Director:
Peter Kain
Senior Creative Director:
Gianfranco Arena
Copywriter:
Peter Kain
Art Director:
Gianfranco Arena
Executive Producer:
Amy Wertheimer
Production Company:
O Positive
Director:
Jim Jenkins
Director of Photography:
Mott Hupfel
Edit House:
NO6
Editor:
Jason Macdonald
VFX House:
Framestore

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