Snickers: Focus Group

Focus groups get bitey

Published on

Editor's Pick

The focus group for Snickers Peanut Butter Squared bars is full of sharks.

Ideally, there won't be any shark attacks in the media while this spot is airing.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Credits
Date
Jan 12, 2011
Agency:
BBDO New York
Chief Creative Officer:
David Lubars
Client:
Snickers
Senior Creative Director:
Peter Kain
Senior Creative Director:
Gianfranco Arena
Copywriter:
Peter Kain
Art Director:
Gianfranco Arena
Executive Producer:
Amy Wertheimer
Production Company:
O Positive
Director:
Jim Jenkins
Director of Photography:
Mott Hupfel
Edit House:
NO6
Editor:
Jason Macdonald
VFX House:
Framestore
Tags
Category
Genre
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age