Creativity

Snickers: Hunger Attacks

Public stupidity here.

Published on May 30, 2012

Editor's Pick

Clearly, parking is a real problem in Russia. After we featured the Parking Douche, an app that named and shamed horrible parkers, here's some new work from Mars and BBDO Russia that's a little more forgiving.

With the assumption that people did stupid things (like park badly) because of hunger, the agency created a roll of Snickers 'Hunger Attacks' caution tape and used it to cordon off examples of stupidity. They also encouraged people to point out examples of public idiocy. The tape was made out of Snickers wrappers and the idea caught on with civic groups who began participating.

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About

Credits

Date
May 30, 2012
Agency:
BBDO Russia
Client:
Snickers
ECD:
Igor Lutz
Creative Direction:
Adrian Ely
Copywriter:
Adrian Docea
Digital CD:
Yuri Mikhailov
AD:
Alexander Lubavin
AD:
Alexander Gorban
Project Manager:
Svetlana Goryakina
Designer:
Ruslan Latypov
Designer:
Dmitry Sychkov
Web Developer:
Sergey Chikuyonok
Mobile App Developer:
Application Apes

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