Snickers Designs Ridiculous Products for Your Combined Hunger Symptoms
Campaign for Crisper Now Includes 'Innovations' Sold on eBay
By Alexandra Jardine. Published on Mar 07, 2016
Editor's Pick
Earlier this year, Snickers introduced its Crisper snack with the creative idea of hunger combining your worst qualities to make you act like an idiot -- like making you "dimpatient" or "confoolish." Having invented these new "conditions," it's extended the idea further by creating actual products designed for some new ones.
The new "Hunger Innovations" campaign, by BBDO New York, kicks off online with an infomercial-style film promoting ridiculous products designed for when you're feeling "angreepy" (angry and sleepy) or "sulgar" (sad and vulgar) or like a "sprincess" (spacey and a princess). Consumers can even buy the products -- a punching pillow, an "astro tiara" and a tissue box swear jar -- on eBay.
BBDO also created a couple of Facebook videos called "Hungry Singers" which take advantage of the platform's auto-play feature. They appear to be normal videos with no sound, but then the viewer is invited to tap on them to "hear what hunger sounds like" -- and hears the opposite kind of music to what they would expect.
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About
Credits
- Date
- Mar 07, 2016
- Agency:
- BBDO New York
- Brand Director:
- Allison Miazga-Bedrick
- Client:
- Snickers
- Sr. Brand Manager:
- Michael Italia
- Associate Brand Manager:
- Martin Terwilliger
- CCO Worldwide:
- David Lubars
- CCO New York:
- Greg Hahn
- ECD:
- Gianfranco Arena
- ECD:
- Peter Kain
- CD/AD:
- Justin Bilicki
- CD/Copywriter:
- Matt Herr
- EVP/Director of Integrated Production:
- David Rolfe
- SVP/Group Executive Producer:
- Amy Wertheimer
- VP/Executive Music Producer:
- Melissa Chester
- Business Affairs Manager:
- Paul Cisco
- Managing Director:
- Kirsten Flanik
- EVP Global Account Director:
- Susannah Keller
- SVP Account Director:
- Joshua Steinman
- Account Manager:
- Tani Corbacho
- Account Manager:
- Nick Robbins
- Account Executive:
- Jocelyn Choi
- SVP Group Planning Director:
- Annemarie Norris
- Senior Planner:
- Alaina Crystal
- Senior Communications Planner:
- Sean Stogner
- Production Company:
- Smith and Jones
- Director:
- Ulf Johansson
- Line Producer:
- Philippa Smith
- DOP:
- Andrzej Sekula
- Product Shoot:
- Woodshop
- Product Director:
- Trevor Shephard
- Editorial:
- No6
- Producer:
- Malia Rose
- Editor:
- Jason MacDonald
- Editor:
- Ryan Bukowski
- Telecine Company:
- Company 3
- Telecine Artist:
- Tim Masick
- Producer:
- Rochelle Brown
- Conform/Finishing:
- No7
- Conform Artist:
- Ed Skupeen
- Audio Finishing:
- Sound Lounge
- Engineer:
- Tom Jucarone
- Sound Designer:
- Brian Emerich
- Sound Designer:
- Bill Chesley
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