Snickers Designs Ridiculous Products for Your Combined Hunger Symptoms

Campaign for Crisper Now Includes 'Innovations' Sold on eBay

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Earlier this year, Snickers introduced its Crisper snack with the creative idea of hunger combining your worst qualities to make you act like an idiot -- like making you "dimpatient" or "confoolish." Having invented these new "conditions," it's extended the idea further by creating actual products designed for some new ones.

The new "Hunger Innovations" campaign, by BBDO New York, kicks off online with an infomercial-style film promoting ridiculous products designed for when you're feeling "angreepy" (angry and sleepy) or "sulgar" (sad and vulgar) or like a "sprincess" (spacey and a princess). Consumers can even buy the products -- a punching pillow, an "astro tiara" and a tissue box swear jar -- on eBay.

BBDO also created a couple of Facebook videos called "Hungry Singers" which take advantage of the platform's auto-play feature. They appear to be normal videos with no sound, but then the viewer is invited to tap on them to "hear what hunger sounds like" -- and hears the opposite kind of music to what they would expect.

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About

Credits
Date
Mar 07, 2016
Agency:
BBDO New York
Brand Director:
Allison Miazga-Bedrick
Client:
Snickers
Sr. Brand Manager:
Michael Italia
Associate Brand Manager:
Martin Terwilliger
CCO Worldwide:
David Lubars
CCO New York:
Greg Hahn
ECD:
Gianfranco Arena
ECD:
Peter Kain
CD/AD:
Justin Bilicki
CD/Copywriter:
Matt Herr
EVP/Director of Integrated Production:
David Rolfe
SVP/Group Executive Producer:
Amy Wertheimer
VP/Executive Music Producer:
Melissa Chester
Business Affairs Manager:
Paul Cisco
Managing Director:
Kirsten Flanik
EVP Global Account Director:
Susannah Keller
SVP Account Director:
Joshua Steinman
Account Manager:
Tani Corbacho
Account Manager:
Nick Robbins
Account Executive:
Jocelyn Choi
SVP Group Planning Director:
Annemarie Norris
Senior Planner:
Alaina Crystal
Senior Communications Planner:
Sean Stogner
Production Company:
Smith and Jones
Director:
Ulf Johansson
EP:
Philippa Smith
Line Producer:
Philippa Smith
DOP:
Andrzej Sekula
Product Shoot:
Woodshop
Product Director:
Trevor Shephard
Editorial:
No6
EP:
Cornia Dennison
Producer:
Malia Rose
Editor:
Jason MacDonald
Editor:
Ryan Bukowski
Telecine Company:
Company 3
Telecine Artist:
Tim Masick
Producer:
Rochelle Brown
Conform/Finishing:
No7
Conform Artist:
Ed Skupeen
Audio Finishing:
Sound Lounge
Engineer:
Tom Jucarone
Sound Designer:
Brian Emerich
Sound Designer:
Bill Chesley

See more credits

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