Creativity

Snickers: It's What You Would Want

"Imagine opening your front door this Halloween, and instead of being trick-or-treated by the usual Halloween costumes you open up to a little version of yourself," says TBWA/Chiat/Day/New York writer Robert Kleman. They'd probably be able

Published on Oct 31, 2006

Editor's Pick

"Imagine opening your front door this Halloween, and instead of being trick-or-treated by the usual Halloween costumes you open up to a little version of yourself," says TBWA/Chiat/Day/New York writer Robert Kleman. They'd probably be able to sweep us off the floor with a witch's broom, but never mind that. This print campaign, aimed at parents, is intended "to tap into the thought that if you were a kid this Halloween, you'd like to be given Snickers." The work is a photographic collaboration between Shawn Michienzi (ShawnMichienzi.com) and Julian Wolkenstein (JulianWolkenstein.com).

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About

Credits

Date
Oct 31, 2006
Executive Creative Director:
Gerry Graf
Group Creative Director:
Scott Vitrone
Group Creative Director:
Ian Reichenthal
Art Director:
Marcus Rebeschini
Art Director:
Matthew Woodhams-Roberts
Copywriter:
Robert Kleman
Copywriter:
Nick Terzis
Photographer:
Shawn Michienzi
Photographer:
Julian Wolkenstein
Retoucher:
Trevor Bittinger
Retoucher:
Brad Palm
Art Buyer:
Hilary Frileck
Head of Print Services:
Lisa Camarato
Client:
Snickers
Agency:
TBWA/Chiat/Day New York

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