Creativity

Snickers' Super Bowl Spot Will Feature a (Hungry) Brady Bunch

Brand Will Release Full Version if You Watch This Teaser Featuring "Marcia"

Published on Jan 21, 2015

Editor's Pick

Snickers is promising us a "very special episode of the Brady Bunch" for the Super Bowl, and is whetting our appetite with this teaser featuring "Marcia." Only it's not Marcia, of course.

This is the latest in BBDO New York's "You're Not You When You're Hungry" campaign, so "Marcia" is action movie actor Danny Trejo playing his typical aggressive self. The brand has released the teaser online -- and Snickers says it will only pre-release the full spot if it gets over 2.5 million social engagements. Read the full story over at AdAge.com

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About

Credits

Date
Jan 21, 2015
Client:
Snickers

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