What Is Mr. Bean Doing in This Martial Arts Movie?

Snickers' Latest Ad Is All in Mandarin

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Editor's Pick
Snickers' "You're Not You When You're Hungry" campaign has been running for awhile now, but the brand and agency BBDO have a way of keeping things fresh, using different celebrities to convey the idea that you turn into someone completely different when you're Snickers-deprived. This latest U.K. installment, from Abbott Mead Vickers BBDO, features comedy legend Mr. Bean (aka Rowan Atkinson, starring in his first ad since the 1990s). The rubber-faced icon inexplicably pops up as one of a team of crack Kung Fu fighters. Part of the fun: the contrast between his inept goofing and the serious whisperings of his companions (the dialog is all in Mandarin with English subtitles), together with the "Crouching Tiger, Hidden Dragon"-style action. Daniel Kleinman of Rattling Stick directed the spot, which broke this weekend during Britain's "The X-Factor."
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About

Credits
Date
Oct 06, 2014
Agency:
Abbott Mead Vickers BBDO
Client:
Snickers
Executive Creative Director:
Adrian Rossi
Executive Creative Director:
Alex Grieve
Copywriter:
Richard McGrann
Art Director:
Andy Clough
Agency Planner:
Will Whalley
TV Producer:
Rebecca Scharf
TV Producer:
Nikki Holbrow
Production Company:
Rattling Stick
Director:
Daniel Kleinman
Production Company Producer:
Johnnie Frankel
Post Production Company:
Framestore
Audio Post Production:
Jungle
Chief Sound Engineer:
Owen Griffiths
Film Editor:
Eve Ashwell
Film Editor:
Cut and Run
Media Planning:
Mediacom
Media Planner:
Amanda Zafiris
Media Buying Agency:
ZenithOptimedia
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