Creativity

Snickers' (Hungry) Version of Siri Serves Up Unhelpful Answers

Brand Has Also Hacked Iconic Monuments on Google Streetview

Published on May 01, 2015

Editor's Pick

Snickers is building on its "You're Not You When You're Hungry" campaign with a voice recognition tool that gives unhelpful answers to whatever you ask in a bored, sarcastic voice.

Created by the brand's U.K. agency, Abbbot Mead Vickers BBDO, and production company MediaMonks, the Snickers iVoice site is designed to respond to whatever you type in -- for example, if you ask it what the weather's like, it responds "look out of the window." It's only after your fourth go that the tool reveals a picture of a Snickers bar and reveals: "OK, I'm way too hungry for this."

The tool, optimized for the Google Chrome browser, is available on both desktop and mobile. To entice you, Snickers reveals it comes with a warning: don't ask it about Rockhopper penguins. (We tried; it's not nice).

The brand has also launched a tool that turns statues and monuments into hungry versions of themselves on Google Streetview. The Statue of Liberty, Mount Rushmore and the Sphinx are among the iconic landmarks that are pictured on grumpygranite.com in unexpected poses: for example, Lady Liberty is seen texting and London's statue of Eros is pictured squirting a water pistol.

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Credits

Date
May 01, 2015
Agency:
Abbott Mead Vickers BBDO
Client:
Snickers
Executive Creative Director:
Adrian Rossi
Executive Creative Director:
Alex Grieve
Copywriter:
Clark Edwards
Art Director:
Thiago de Moraes
Agency Producer:
Phillip Krafft
Agency Producer:
Hannah Brown
Agency Producer:
Rebecca Holt
Production Company:
MediaMonks
Production Company Producer:
Yentl Bresseleers
Production Company Producer:
Wouter Smit
Art Production:
Alison Duquette
Retouching:
Mark Deamer

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