Creativity

Snickers Gives Sports Illustrated Swimsuit Issue a Monster Makeover

BBDO N.Y. Shows What Happens When Photo Shoots Don't Pause for Snack Breaks

Published on Feb 09, 2015

Editor's Pick

Snickers sort of hijacks the Sports Illustrated Swimsuit issue with this latest installment of the "You're Not You When You're Hungry" campaign.

BBDO New York's creative takeover of the magazine's back cover shows how even a smiling bikini model can morph into monster mode when she's hungry. Flipping the issue over reveals a fanged Medusa with snaky locks and "Super Irritated," a fun play on the magazine's title, displayed behind her.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Feb 09, 2015
Agency:
BBDO
Client:
Snickers

Need a credit fix? Contact the Creativity Editors

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.