Creativity

Who's the Man Playing Marilyn in Snickers' Super Bowl 50 Teaser?

Mysterious Crooner Sings, 'Happy Birthday, Mr. Super Bowl'

By Ann-Christine Diaz. Published on Jan 26, 2016

Editor's Pick

Snickers might be in the running for the most entertaining Super Bowl tease. Last year, around this time it gave us a taste of Danny Trejo as Marcia, and now it seems there's more gender-swapping in 2016.

Created out of BBDO N.Y. and directed by Jim Jenkins of O Postive, who also shot last year's big game ad, the black and white video released today shows a tall man, dressed in a sparkly dress and fur coat. He steps up to the podium to sing "Happy Birthday," just as Marilyn Monroe famously did on JFK's birthday at Madison Square Garden in 1962. Here, however, it's not to Mr. President, but to Mr. Super Bowl.

Clearly, it's another installment of the "You're Not You When You're Hungry" campaign" We can only guess as to who the mystery male crooner is -- he kind of sounds and looks a bit Willem Dafoe-ish, or perhaps Ray Liotta? Or, given that it's Super Bowl's 50th birthday, an NFL great?

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Credits

Date
Jan 26, 2016
Agency:
BBDO New York
Client:
Snickers
Worldwide Chief Creative Officer:
David Lubars
Chief Creative Officer:
Greg Hahn
Executive Creative Director:
Gianfranco Arena
Executive Creative Director:
Peter Kain
Creative Director:
Scott Mahoney
Creative Director:
Dan Oliva
Art Director:
Jimmy Morrissey
Copywriter:
Joey Henson
Director of Integrated Production:
David Rolfe
Group Executive Producer:
Amy Wertheimer
Executive Producer:
Alex Gianni
Executive Music Producer:
Melissa Chester
Managing Director:
Kirsten Flanik
Global Account Director:
Susannah Keller
Account Director:
Joshua Steinman
Account Manager:
Tani Corbacho
Account Executive:
Jocelyn Choi
Group Planning Director:
Annemarie Norris
Senior Planner:
Alaina Crystal
Senior Communications Planner:
Sean Stogner
Celebrity Talent and IP Rights Acquisition:
Brad Sheehan @ The Marketing Arm
Production Company:
O Positive
Director:
Jim Jenkins
Executive Producer:
Ralph Laucella
Executive Producer:
Marc Grill
Director of Photography:
Mauro Fiore
Production Designer:
Jason Edmonds
Editorial:
MackCut
Editor:
Mike Leuis
Flame Artist:
Jimmy Hayhow
Flame Artist:
Joseph Miller
Executive Producer:
Sasha Hirschfeld
Post Producer:
Sabina-Elease Utley
Sound Design/Mixer:
Sam Shaffer
Post Effects:
The Mill
Executive Producer:
Adam Isidore
Executive Producer:
Michael Scarcella
Colorist:
Fergus McCall
Music House:
Storefront Music
Arranger:
Adam Elk
Arranger:
John "Scrapper" Sneider
Producer:
Alex Fulton

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